Your Writing Process ~ Create Content That Matters

I just found this really cool plugin and website.

And I’ve been using it ever since because it solves a whole raft of problems for me, and one BIG one ~ writer’s block.

What’s your writing process?

What do you do when you get writer’s block, conversion rates are slipping and, week after week, you need to turn out more and more content?

If the pressure’s on you to deliver keyword research, social media and marketing content, and there’s no money for sourcing it out, or buying it in ~ how will you be able to generate all the traffic and engagement you need?

How will you write content that matters?

Here’s the solution I found.

Best of all, the basic plan is FREE. Up to 8 documents per month, Twitter monitoring (up to 5 topics monitored), topic and keyword research, search popularity optimisation, search competition optimisation, ad revenue optimisation ~ all free! 

*See, that’s me with the smiley face over there →

Content Creation Beyond SEO

Its a real-time content optimisation application which helps writers create more relevant and search engine friendly content.

InboundWriter™  ~ The Social Writing Application

Writers want an audience. Marketers want traffic and engagement. InboundWriter delivers both in a way which is not process-heavy, overbearing or mechanical. It fits seamlessly into your existing content workflow and takes the guesswork and time-consuming, manual labour out of the writing process.

InboundWriter is the first solution specifically designed to introduce content creation and optimisation into the social media writing process. Content optimisation is the art and science of developing the best possible content for online reach, engagement and conversion. This new way of approaching the writing process, not just for search engine optimisation but also relevancy and conversion, creates a more holistic approach to your online social media strategy.

Power Your Social Media Marketing

InboundWriter enables you to effectively research, optimise and promote your online content for increased reach and engagement. The application easily integrates with your team’s content creation writing process, making relevant word choice and structural recommendations. These vital insights not only help you discover new content opportunities, they also help align your creative and content optimisation team and enforce content creation strategy.

Turbocharge Your Writing Process

InboundWriter helps you quickly identify relevant trending topics and influential sources to improve the impact your public relations and social media efforts. It also gives you the advantage of demonstrating value with comparative content scoring.

The application supports your overall messaging strategy, while giving you the ability to refine and target your content.

The quality and efficiency of your writing process and marketing efforts, in general, can be dramatically improved when your team leverages the application for social media content optimization, all while keeping them on message.

Standardize Your Editorial Process

This application empowers content creation  more strategically, both in word choice and in structure, as content is being created. Delivering vital insights during the writing process ensures the quality of the content as it was intended by the writer for the optimal balance between content integrity and content optimisation. Saving time and cost as approval cycles are drastically improved.

The really BIG advantage is, your writing process will keep up with content optimisation best practices, so you can focus on higher level content marketing and search engine optimisation strategy.

I use InboundWriter together with WordPress SEO from Yoast ~ the most complete WordPress SEO plugin for WordPress users. It incorporates everything from a snippet preview and page analysis functionality that helps you optimise your pages content, images titles, meta descriptions and more to XML sitemaps, and loads of optimisation options in between.

And that just leaves me to figure out which content matters most!