Get them to see the big picture. Share the vision and promote your social strategy, governance and principles, not just low-level tips, do’s and don’ts.
Here’s what I suggest you do…
Don’t turn your team members into robots: they’ll feel frustrated, and so will your community. Instead, inspire them with the big picture. Then free them up to use their own voice and their own judgment as they engage online.
[d3_module]




