SEO Glossary

Many contextual advertising publishers estimate their potential earnings based on how much they make from each click.

Search engines count links as votes of quality. They primarily want to count editorial links that were earned over links that were bought or bartered.

An HTML tag used to emphasize text.

Please note that it is more important that copy reads well to humans than any boost you may think you will get by tweaking it for bots. If every occurrence of a keyword on a page is in emphasis that will make the page hard to read, convert poorly, and may look weird to search engines and users alike.

{code type=html}emphasis would appear as emphasis{/code}

The page which a user enters your site.

If you are buying Pay Per Click ads it is important to send visitors to the most appropriate and targeted page associated with the keyword they searched for.

Search engines like to paint SEO services which manipulate their relevancy algorithms as being unethical. Any particular technique is generally not typically associated with ethics, but is either effective or ineffective.

A web page stating an error message such as “File Not Found”

Major search indexes are constantly updating. Google refers to this continuous refresh as everflux.

Quality page which links to many non-affiliated topical resources.

Link which references another domain.

Exact Match is a form of keyword matching where the search query must be exactly the same as the advertisement keyword.

This means that the term “running shoes” will only match ads or search listings that contain the exact words “running shoes”.

A contract that allows advertisers to purchase all inventory on a given page or for chosen keywords.

A banner ad that can expand to as large as 468 x 240 pixels after a user clicks on it or after a user moves the cursor over the banner.