SEO Glossary

Word descriptions.

The target audience is the market in which advertisers wish to sell their product or service to.

Target markets are defined in terms of demographics, psychographics, purchase behavior, media or product usage.

Classification system of controlled vocabulary used to organize topical subjects, usually hierarchical in nature.

Search engine for blogs.

A user command and an underlying TCP/IP protocol for accessing remote computers.

An internet search engine.

The number of times a term occurs in a document.

A database using relative vectors (or relevancy) for different search phrases and pages.

A text ad is a concise, action-oriented copy describing the product or service that is being advertised. The text ad appears alongside natural search results and links to a specified web page.

An advert in the format of a text link.

A conflict between individual interests and the common good.

The main keyword focus of a web page and the visual design of a WordPress blog.

Similar to a dictionary but contains a lists of synonyms rather than definitions.

Is intended to provide supplementary information about an element.

The text displayed in the blue bar at the very top of the browser window, above “Back,” “Forward,” “Refresh,” “Print,” etc. Although inconspicuous to the user, the title tag is the most important bit of text on a web page as far as the search engines are concerned. Search engines not only assign the words in the title tag more weight, they also typically display the title tag in the search results, making the title tag an important potential call-to-action as well. Thus, the wording of each page’s title tag should be thought through carefully. Also see “keyword prominence.”

A tracer or tag attached by the receiving server to the address (URL) of a page requested by a user. A token lasts only through a continuous series of requests by a user, regardless of the length of the interval between requests. Tokens can be used to count unique users.

Many major search companies aim to gain marketshare by distributing search toolbars. Some of these toolbars have useful features such as pop-up blockers, spell checkers, and form autofill. These toolbars also help search engines track usage data.

Method of computing PageRank which instead of producing a single global score creates topic related PageRank scores.

Automated notification that another website mentioned your site which is baked into most popular blogging software programs.

Due to the automated nature of trackbacks they are typically quite easy to spam. Many publishers turn trackbacks off due to a low signal to noise ratio.

Online advertising opens the opportunity to track audience response throughout the life of a campaign. Tracking and reporting tools can help you learn as you go, so you can refine your ad creative, placement options, and spending levels if you’re not seeing the results you expect. The publisher of your ads typically will provide reports on ad impressions and clickthrough. For additional analysis of your traffic and actual customer conversion rates, you’ll need to build tracking mechanisms into your website.

A trademark is a word, phrase, logo or symbol that identifies and distinguishes a product or service from others in the marketplace.

Multiple trademark owners may claim the right to the same term, as long as each owner operates in a different industry. Trademark ownership is location-based, and therefore must be obtained on a country-by-country basis.

In search advertising, it is an unethical practice to use trademark terms that do not belong to the advertiser within a campaign.

The amount of users that surf to a site

Google’s AdWords Traffic Estimator is a tool that provides search volume, average cost-per-click, and position estimates for search advertising in Google’s search results and content network. It can be used to predict advertising performance before starting a campaign.

The Traffic Estimator tool is available free at:

https://adwords.google.com/select/TrafficEstimatorSandbox

Story about how in order to protect the commons some people will have to give up some rights or care more for the commons. In marketing attention is the commons, and Google largely won distribution because they found ways to make marketing less annoying.

Search relevancy algorithm which places additional weighting on links from trusted seed websites that are controlled by major corporations, educational institutions, or governmental institutions.

Hosted blogging platform provided by SixApart, who also makes Movable Type.

It allows you to publish sites on a subdomain off of Typepad.com, or to publish content which appears as though it is on its own domain. If you are serious about building a brand or making money online you should publish your content to your own domain because it can be hard to reclaim a website’s link equity and age related trust if you have built years of link equity into a subdomain on someone else’s website.