If you boil Internet marketing down to a single starting point ~ keywords are it. They’re where the whole process starts.
A keyword is a word or phrase, sometimes called a “search term”, which people, more often than not, use to find information on a specific topic online. People do keyword searches in search engines like Google and Bing, or social media sites like Facebook, Twitter, YouTube and LinkedIn. And to be successful with keywords you need to develop a winning keyword strategy. Read More →
If you already have a website, and know anything at all about how to attract visitors, then you’ll know what SEO (Search Engine Optimisation) can do; even though you’re not an expert.
Social Strategy clients use both Social Media Marketing and SEO to bring visitors to their websites. There’s really no point in doing one without the other. But I have to tell you, SEO is not the key to success it once was.
Don’t get me wrong — SEO is something you need to implement properly to avoid missing out on all that organic search traffic — but these days most modern blogging platforms and CMS’s incorporate good on-page SEO principles into their basic design.
OK, it’s not quite as simple as that, but the theory goes, if you are prepared to wait long enough, all you need do is write and post interesting and relevant content, and as time passes you will build up a sufficient body of keyword-rich articles which will start attracting organic search traffic to your website.
Let me try and give you a fair appraisal of where SEO and Social Marketing have their strengths and weaknesses, and I think you will see how, these days, having a strong Social Strategy is more important than having strong SEO.
Marketing has changed - big time! Over the last ten years, or so, there’s been a fundamental shift in the way people access information, news and how they find out about things they care about. They’re starting to see the big picture.
The Internet is helping people get smarter. Now they’re becoming aware of being manipulated by advertising messages and being told what to do by faceless organizations and “voices of authority”. They no longer take them on trust, as they used to.
Companies, enterprises and institutions have always used the media to get their message out to their audiences via marketing, advertising, or public relations. Typically, they’ve used marketing and advertising to push a message out to the masses. And then used public relations to supply, so called, “news” to the media, as well as expert sources to provide stories about their industry.
Their primary goal has always been to get “media mentions” of their company, products, or services. And the more column inches, or air-time they got; the better!
But all these methods are one-way communications, where they try to deliver their message through various media, and within this channel, we, the intended recipients, have no obvious way to respond or comment, apart from word of mouth.
These days, people have simply grown tired of receiving all this one-way communications, and they’re looking more and more for news and information in places other than the traditional media. So this traditional one-to-many mass media marketing model has given way to what we call “social marketing”, and an entirely new way of communicating with people has emerged.
And if you don’t understand how it works, who’s doing it to great effect already, and how this article is designed to help you, because, believe me, you need to know.
I work with social entrepreneurs, community ventures, the Third Sector, green business and more-than-profit companies to reach their full potential online. I design, SEO and manage blogs for them, develop inbound marketing strategies and I consult. Find out how we can work together.Find Out More
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Hi, I'm Terence, author of Social Strategy and an Internet Marketing expert. Take a few moments and get to know me a little better. Call me on 0141-416-3322.
I work with social entrepreneurs, community ventures, the Third Sector, green business and more-than-profit companies to reach their full potential online. I design, SEO and manage blogs for them, develop inbound marketing strategies and I consult. Find out how we can work together.