The one thing Steve Jobs did better than anyone else was, he focused on one thing to do better than anyone else.
The iPod made getting music into your pocket dead simple. The iMac made getting on the Internet really easy. The iPhone made putting the Internet, your phone, movies and music in your pocket a breeze.
Apple isn’t a computer, software or mobile phone company. Or rather, it is, but that’s not what they do. What they do is this. They figure out what people want, and then they do it better than anyone else does.
You need to be on the first page of the search results. If you’re not, you’re nowhere.
Now that you’ve chosen your keywords, you need to increase your website’s chances of ranking for those keywords, and load the dice in your favour. Search Engine Optimisation (SEO) is about doing just that!
In order to get found through search engines, you should aim to be on the first page or in the first few results pages for your keywords. Today that is easier to achieve than a couple of years ago thanks to social media. If you have created a Google+ business account, for instance, that will be immensely helpful in your SEO efforts.
This is why you need to make sure you are optimising all your social media profiles to include updates with major industry keywords.
I work with social entrepreneurs, community ventures, the Third Sector, green business and more-than-profit companies to reach their full potential online. I design, SEO and manage blogs for them, develop inbound marketing strategies and I consult. Find out how we can work together.Find Out More
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Hi, I'm Terence, author of Social Strategy and an Internet Marketing expert. Take a few moments and get to know me a little better. Call me on 0141-416-3322.
I work with social entrepreneurs, community ventures, the Third Sector, green business and more-than-profit companies to reach their full potential online. I design, SEO and manage blogs for them, develop inbound marketing strategies and I consult. Find out how we can work together.