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  • Turn random traffic into loyal subscribers
  • Persuade people to join your movement and support your cause
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Do One Thing, Only Better

By on April 20, 2012   /   News and Updates   /   1 Comment

This is Apple’s secret.

The one thing Steve Jobs did better than anyone else was, he focused on one thing to do better than anyone else.

The iPod made getting music into your pocket dead simple. The iMac made getting on the Internet really easy. The iPhone made putting the Internet, your phone, movies and music in your pocket a breeze.

Apple isn’t a computer, software or mobile phone company. Or rather, it is, but that’s not what they do. What they do is this. They figure out what people want, and then they do it better than anyone else does.

Whatever that one thing is. Read More →

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Social Strategy – The Medium Is The Message

By on April 10, 2012   /   Social Marketing   /   2 Comments

 

The medium is the message. ~ Marshall McLuhan (1911 – 1980)

 

Marshall McLuhan was a Canadian educator, philosopher, and scholar—a professor of English literature who famously once said, “The medium is the message.”

What he meant was this ~

The ‘message’ of any medium or technology is the change of scale or pace or pattern that it introduces into human affairs.

Today, the meaning *is* the message. And the “message” of the Internet’s social revolution is more meaningful work, economics, politics, society, and organisation.

Hopefully.

It promises radically more meaning ~ to make stuff matter again, in human terms, not just financial ones.

And that has never mattered more. Read More →

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Optimise Your Website To Get Found

By on March 15, 2012   /   Tutorial   /   1 Comment

 

You need to be on the first page of the search results.  If you’re not, you’re nowhere.
Now that you’ve chosen your keywords, you need to increase your website’s chances of ranking for those keywords, and load the dice in your favour. Search Engine Optimisation (SEO) is about doing just that!

In order to get found through search engines, you should aim to be on the first page or in the first few results pages for your keywords. Today that is easier to achieve than a couple of years ago thanks to social media. If you have created a Google+ business account, for instance, that will be immensely helpful in your SEO efforts.

This is why you need to make sure you are optimising all your social media profiles to include updates with major industry keywords.

Read More →

This entry is part 2 of 3 in the How To Be Successful Online Series
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Hi, I'm Terence, author of Social Strategy and an Internet Marketing expert. Take a few moments and get to know me a little better. Call me on 0141-416-3322.

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