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How To Use Twitter ~ Do’s and Don’ts

By on May 19, 2012   /   News and Updates   /   7 Comments
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twitter-dos-and-dontsHow to use Twitter ~ it’s one of the big mysteries of social media marketing.

How can there be so many ways to screw up completely, a message of no more than 140 characters, so nobody reads it?

How do you make your Tweets count and not just disappear into a black hole in the Twitterverse?  What’s the biggest challenge to successful Tweeting? How do I get people to follow me and Re-Tweet my Tweets? What shall I Tweet about?

Well, I am going to give you the definitive answers to each of these questions, and many more besides, but because we are all different, in what we write about and find interesting, the right answer is different for everyone. So it turns out its going to be a pretty long list.

I have tried to list them all in order of importance, but for reasons I have already mentioned, that’s not always possible. However the are some do’s and don’ts which are pretty much universal, because some mistakes almost everyone makes.  Me included.

So here they are my top 50 do’s and don’ts for successful Tweeting. Read More →

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How to Create Social Media Guidelines

By on May 10, 2012   /   Social Marketing, Social Media Optimisation   /   9 Comments

Social Marketing

Social Media Guidelines ~ have you got yours yet?

So why do you need them?

Because your prospective, current, and former employees, customers, supporters and vendors are already hanging out on social media networks such as Facebook, Twitter, YouTube, LinkedIn and many others.

What are they discussing about your organisation, your employees and your workplace? What are they sharing, right now, about you, your products, prices and practices?

And perhaps, more importantly, how are your people responding?

Having Social Media Guidelines and Policies in place doesn’t mean you can totally control your organisation’s online persona. But you do get to interact responsibly in the conversation which forms your image in the mind of your audience.

You can be helped, not hindered, by all your employees.

Why wait until a casual remark becomes a PR crisis?

Read More →

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Giving Up Control To Get Results

By on May 10, 2012   /   Social Strategy   /   4 Comments

I'm Right You're WrongHow do you build and scale a venture or a movement to touch as many lives as possible without blowing apart your own life along the way?

This is a question I’ve been tinkering with, unsuccessfully, for years. Exploring models, working on strategies, kicking around ideas and tactics. But through it all, one overriding idea keeps bubbling up to the surface. And it’s ridiculously obvious, but at the same time extraordinarily difficult, to achieve.

Why? Because it means removing ego from the picture.  Inserting faith.  And focusing on service, empowerment and elevating relationships.

It turns out the fastest way to expand your own power, freedom and impact is to relinquish control ~ to trust and empower others.

Simple to say. Obvious in every way. Yet brutally hard to execute. Especially when the organisation is your baby; a manifestation of who you are, how you think and what you want to achieve.

So, my question to you is this … Read More →

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Why I Deleted My Facebook Account

By on May 5, 2012   /   News and Updates   /   1 Comment
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Facebook SucksThree weeks ago today, I did something which I thought was fairly non-controversial.

Apparently, I was wrong.

I deactivated my Facebook account. And not just the half-hearted deactivation option Facebook offers, where your account remains dormant and can be reactivated at any time ~ I completely deleted it!

Here’s the really crazy part: I’ve spent the last three weeks fielding emails, Skype and text messages from family, friends and business acquaintances ranging from mere curiosity to utter disbelief I’m no longer on Facebook. No one, it seems, can understand why I would ever want to disconnect myself from the (unfortunately) ubiquitous social network.

Well, here’s why. Read More →

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