Social Strategy

PageRank ~ the most often asked question

By Terence on May 31, 2012 / Search Engine Marketing / 4 Comments

I get asked this same question over and over.

How many backlinks do I need from high PR pages to attain the desired Google PageRank for my site?

I never give the same answer twice.

Here’s why.

Everyone who’s serious about inbound marketing and building organic traffic for their website very soon understands how backlinks are hugely important to Google PageRank.

But even so, it’s difficult to quantify the value of link-building efforts in a systematic way, especially in a way which can justify the expense to clients, management and website owners.

So let me quantify the value of backlinks for you ~ comparatively ~ by measuring the value of links in terms of other links’ PageRank.

In other words, how many PR4 links is a PR5 link worth?.

Ethical Issues Closed My HSBC Bank Account

By Terence on May 29, 2012 / News and Updates / 5 Comments

There have been rumblings about the ethical issues and corporate governance of big banks funding commercial investment with high street savings, for years.

Are the Government eventually going to grow a pair?

Will the big banks finally see that ethical is optimal, all by themselves?

Can the Bank of England act in concert with all the other G8 National Banks and impose stricter corporate governance?

My own view ~ all are highly unlikely.

But now HSBC is threatening to leave the UK if the Government implements the Vickers review, which proposes banks should be forced to ring fence their retail and wholesale operations, ”…because its too onerous”.

Well, let me tell you something HSBC.

Two can play at at that game.

Core Values Start At The Top

By Terence on May 29, 2012 / News and Updates / 1 Comment

His core values were often masked when his management style and passion for Apple’s mission took center stage.

I met Steve in Cupertino, back in the 80′s.

No, I’ve never technically worked alongside the legend, but lets just say, I have been present.

I found him to be arrogant, somewhat lacking in interpersonal skills with employees, charismatic and very demanding. My thought at the time …not exactly the leadership traits of world-class corporate leader.

But through this strength of character, Steve created a corporate culture at Apple which is ingrained in every single thing they do and object they produce. Walk into any Apple Store across the world and similar themes run throughout, yet they’re all different and unique in their own way.

And that attitude, that way every bit of his personality and drive is built into the culture and every person with an Apple ID badge, well it’s special. It’s unlike anything else out there, and it’s the reason why Apple is the way it is today. Read More →

Your Writing Process ~ Create Content That Matters

By Terence on May 27, 2012 / Search Engine Optimisation / 2 Comments

I just found this really cool plugin and website.

And I’ve been using it ever since because it solves a whole raft of problems for me, and one BIG one ~ writer’s block.

What’s your writing process?

What do you do when you get writer’s block, conversion rates are slipping and, week after week, you need to turn out more and more content?

If the pressure’s on you to deliver keyword research, social media and marketing content, and there’s no money for sourcing it out, or buying it in ~ how will you be able to generate all the traffic and engagement you need?

How will you write content that matters?

Here’s the solution I found.

Best of all, the basic plan is FREE. Up to 8 documents per month, Twitter monitoring (up to 5 topics monitored), topic and keyword research, search popularity optimisation, search competition optimisation, ad revenue optimisation ~ all free!

*See, that’s me with the smiley face over there →