Social Strategy

The workplace as we once knew it ~ post-it notes, memos, fax machines ~ that’s all gone.

Now, it’s all social media!

Gone are the days when it was innovative to have a website.

And don’t kid yourself, creating a Facebook page for your business is NOT an advanced social media strategy.

Social media is now so pervasive, the companies coming out on top are not those just sending out some pre-scheduled tweets; successful organisations actually adapt their entire corporate culture to this new social media-oriented world.

Some have found the transition to a social media culture easy, especially those which have already integrated social media into their marketing strategy. But for many others, it’s confusing and uncharted territory.

If this sounds like you, I’m here to help!

In this article I will break down the barriers and explain the 7 critical factors and how, in the next 60 days, you can create and cultivate an active and healthy social media culture in your organisation. Read More →

The key to a profit-generating website these days is first to get found with Inbound Marketing, but the Inbound Marketing Process is no walk in the park.

You need to master a wide variety of different channels and tactics including content creation, SEO, social media, lead generation, lead management, and analytics.

This infographic shows you the six steps, to make it easy, from start to finish.

Inbound marketing is a set of social media marketing strategies and techniques focused on pulling relevant prospects and customers towards a business and its products. Its becoming so widely accepted because it complements the way buyers make purchasing decisions today ~ they are using social media to learn about the products and services which best meet their needs.

You need to offer your audience useful information and tools to attract them to your website. Interacting and developing relationships with these potential customers.

Inbound marketing tools include blogging, content publishing, search engine optimisation and social media which contrasts with traditional outbound marketing, where businesses push their messages at consumers.

With techniques which include direct mail, telemarketing and trade shows, outbound marketing has become less effective over time as buyers have behaviorally and technologically (e.g., DVR, spam filters, ‘do-not-call’ lists) tuned these interruptive campaigns out.

It’s no wonder marketers new to inbound marketing end up feeling overwhelmed and often wonder what to tackle first.  This infographic makes it so simple. Read More →