It always amazes me.
So many social enterprises, ‘green’ businesses and more-than-profit companies with little or next to nothing in the way of marketing budget.
Yet they expect to be on Google’s Page #1.
They simply don’t understand the problem they’re facing.
There’s no doubt we are living in amazing times. The Internet has significantly lowered the cost of starting and maintaining a social enterprise. And, of course, social media has made it relatively easy to connect with people all over the world.
But ~ with everyone and his brother out there telling his story and selling their stuff, it’s harder now than ever to market your Cause ~ especially if you’re a small social enterprise with no money for marketing.
Two important changes have to happen, if you want to be successful online.