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Social Enterprise Inbound Marketing

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  • Turn random traffic into loyal subscribers
  • Persuade people to join your movement and support your cause
  • Get them to share your content and website with their friends.
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Effective marketing isn’t easy ~ or cheap.

By on August 22, 2012   /   Content Strategy   /   31 Comments

Effective marketing isn’t easy ~ or cheap

It always amazes me.

So many social enterprises, ‘green’ businesses and more-than-profit companies with little or next to nothing in the way of marketing budget.

Yet they expect to be on Google’s Page #1.

They simply don’t understand the problem they’re facing.

There’s no doubt we are living in amazing times. The Internet has significantly lowered the cost of starting and maintaining a social enterprise. And, of course, social media has made it relatively easy to connect with people all over the world.

But ~ with everyone and his brother out there telling his story and selling their stuff, it’s harder now than ever to market your Cause ~ especially if you’re a small social enterprise with no money for marketing.

Two important changes have to happen, if you want to be successful online.

Read More →

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Twitter Followers: Why You Don’t Need to Mass Follow

By on June 30, 2012   /   Social Media Optimisation   /   32 Comments

Twitter Follow MeSome while ago now, Twitter announced that all Twitter followers are allowed to follow a maximum of 1,000 people a day.

Their idea is to cut down on ‘follow spam’ ~ following many Twitter users in order to get them to follow you back or click on your links.

Combined with the existing limit based on follow ratios, this means it will be more difficult for marketers or self-promoters to rapidly increase their Twitter follower count, by following many people.

So the good old days of following thousands of users a day to get thousands of follows back are gone now. But that’s not to say the strategy of mass following users to increase your Twitter followers doesn’t work anymore.

It does. But let me tell you why mass following could be killing your social media marketing.

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My Top 20 SEO Tips & Tricks

By on June 27, 2012   /   Search Engine Optimisation   /   28 Comments

SEO GlossaryHere are my Top 20 SEO Tips & Tricks.

Why do you need them?  Because, without SEO, although your website will probably be found by the search engines, it won’t be seen by searchers.

Let me explain why, and what you can do about it.

Whenever you enter a query in a search engine and hit ‘enter’ you get a list of web results (SERPs), which contain that query term.

Most users tend to visit only websites that are at the top of this list as they perceive those to be more relevant to the query.

If you have ever wondered why some of these websites rank better than the others then you need to know that its because of a powerful web marketing technique called Search Engine Optimisation (SEO).

SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. So SEO done well helps you get traffic from search engines.

This SEO tutorial covers my top 20 SEO Tips & Tricks plus the necessary information you need to know about Search Engine Optimisation – what is it, how it works and what you need to do to get the best ranking in major search engines. Read More →

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An Open Letter to Marketers Who Abuse Social Media for Selfish Gain

By on June 22, 2012   /   News and Updates, Social Media   /   14 Comments

An Open LetterIn the Tipping Point, which I’m sure many of you have read, Gladwell talks about the rule of 150. IF you haven’t, the concept is simple. It takes 150 people to make an idea spread. I decided to see if I could take this approach to Twitter.

I created a private list of all the people that I’ve been engaging with on a daily basis so I could focus my efforts on deepening my relationships with them.

As a result, I’ve seen my traffic jump significantly and received many more comments on my blog. The point I’m trying to make is that you should nurture the relationships you have and give value to them.

So when I read this open letter by Jon Morrow, it struck a chord with me, and I thought I would share it with you. Read More →

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Who Is This Guy Terence Milbourn?

Hi, I'm Terence, author of Social Strategy and an Internet Marketing expert. Take a few moments and get to know me a little better. Call me on 0141-416-3322.

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I work with social entrepreneurs, community ventures, the Third Sector, green business and more-than-profit companies to reach their full potential online. I design, SEO and manage blogs for them, develop inbound marketing strategies and I consult. Find out how we can work together.

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