The key to a profit-generating website these days is first to get found with Inbound Marketing, but the Inbound Marketing Process is no walk in the park.
You need to master a wide variety of different channels and tactics including content creation, SEO, social media, lead generation, lead management, and analytics.
This infographic shows you the six steps, to make it easy, from start to finish.
Inbound marketing is a set of social media marketing strategies and techniques focused on pulling relevant prospects and customers towards a business and its products. Its becoming so widely accepted because it complements the way buyers make purchasing decisions today ~ they are using social media to learn about the products and services which best meet their needs.
You need to offer your audience useful information and tools to attract them to your website. Interacting and developing relationships with these potential customers.
Inbound marketing tools include blogging, content publishing, search engine optimisation and social media which contrasts with traditional outbound marketing, where businesses push their messages at consumers.
With techniques which include direct mail, telemarketing and trade shows, outbound marketing has become less effective over time as buyers have behaviorally and technologically (e.g., DVR, spam filters, ‘do-not-call’ lists) tuned these interruptive campaigns out.
It’s no wonder marketers new to inbound marketing end up feeling overwhelmed and often wonder what to tackle first. This infographic makes it so simple.
The Inbound Marketing Process
Luckily, our friends over at the US inbound marketing agency, IMPACT Branding & Design, recently published an Inbound Marketing Process infographic to help would-be inbound marketers understand the entire inbound marketing process from start to finish ~ from getting found online, to converting visitors into leads and customers, and then measuring the entire sales funnel.
Well done, IMPACT, you captured the inbound process beautifully!
It’s all about generating more supporters, contributors and customers from your website; not just getting more people to visit, who can’t do anything when they get there.
You have to think it out beforehand, so there’s something interesting and inspiring there for them to engage with, to inspire them or which motivates them to share with their friends.
Its not rocket science and if you just follow these six steps to their conclusion you’ll know what to do, and in the correct order.
Let me know how this works for you.