Conversion rate optimisation is the art and science of persuading your site visitors to take actions which benefit you…Driving traffic to your website can be a dead-end marketing strategy if those visitors are not converting into real customers, i.e. purchasers, supporters or ‘signer-uppers’.
And every single business (therefore every Social Enterprise) in the world, could increase sales and leads on their websites by at least 10%, and maybe as much as 100% or even more, by following the process I’m about to show you.
This process is the reason companies like Amazon, Google and Ebay dominate their markets. You can achieve fantastic results for your own marketing campaigns by putting in place a conversion rate optimisation (CRO) process of your own.
What is CRO?
CRO turns your website into a veritable persuasion machine. Sites that are conversion optimised squeeze more leads, sales and opt-ins from visitors.
CRO uses benefit-oriented persuasive copywriting and credibility-based web design to influence visitors to accept and connect with your message and comply with your requests for action. Benefit-oriented copy appeals to your visitors’ emotions and meets their needs, which increases their desire.
By combining desire, confidence and trust-building elements such as testimonials, credibility-based professional design, and third-party badges etc, you will convert more of your prospects into customers, members, donors, supporters. Whatever!
The subject of CRO can be discussed ad-nauseum, and these days often is. It’s a weighty and important subject. To do it justice I must write at length, so I’ll try and keep it lively and not put you to sleep.
This is a long article to read and take in everything important, so be prepared not to finish it all in one session. I’ll also add to it over time as I learn more and more, and about other great conversion rate case studies.