Social Strategy Archives • Social Strategy

Your Social Media Marketing Plan

By Terence on May 24, 2012 / Social Marketing / 3 Comments

Which comes first ~ the chicken or the egg?

How can you write an awesome social media marketing plan before being successful at social media marketing? How do you get to be successful at social media marketing without an awesome plan?

Simple: Ask someone who’s done it already.

This series of articles is written just for you ~ if you work in the Third Sector, want to create a Social Media Marketing Plan for a social enterprise, a more-than-profit company or a community organisation.

If you’re just in the business of selling more stuff to more people, this is still an excellent series of articles, but not for you.

I am going to provide you with a structured set of easy to follow techniques, processes, components and insights for social media to help you with your social media marketing planning.

With my help, you’re going to write an absolutely awesome Social Media Marketing Plan.

How to Create Social Media Guidelines

By Terence on May 10, 2012 / Social Marketing, Social Media Optimisation / 9 Comments

Tags: guidelines

Social Media Guidelines ~ have you got yours yet?

So why do you need them?

Because your prospective, current, and former employees, customers, supporters and vendors are already hanging out on social media networks such as Facebook, Twitter, YouTube, LinkedIn and many others.

What are they discussing about your organisation, your employees and your workplace? What are they sharing, right now, about you, your products, prices and practices?

And perhaps, more importantly, how are your people responding?

Having Social Media Guidelines and Policies in place doesn’t mean you can totally control your organisation’s online persona. But you do get to interact responsibly in the conversation which forms your image in the mind of your audience.

You can be helped, not hindered, by all your employees.

Why wait until a casual remark becomes a PR crisis?

Giving Up Control To Get Results

By Terence on May 10, 2012 / Social Strategy / 4 Comments

Tags: employee participation. trust, empowerment

How do you build and scale a venture or a movement to touch as many lives as possible without blowing apart your own life along the way?

This is a question I’ve been tinkering with, unsuccessfully, for years. Exploring models, working on strategies, kicking around ideas and tactics. But through it all, one overriding idea keeps bubbling up to the surface. And it’s ridiculously obvious, but at the same time extraordinarily difficult, to achieve.

Why? Because it means removing ego from the picture. Inserting faith. And focusing on service, empowerment and elevating relationships.

It turns out the fastest way to expand your own power, freedom and impact is to relinquish control ~ to trust and empower others.

Simple to say. Obvious in every way. Yet brutally hard to execute. Especially when the organisation is your baby; a manifestation of who you are, how you think and what you want to achieve.

So, my question to you is this … Read More →

Social Strategy – The Medium Is The Message

By Terence on April 10, 2012 / Social Marketing / 2 Comments

The medium is the message. ~ Marshall McLuhan (1911 – 1980)

Marshall McLuhan was a Canadian educator, philosopher, and scholar—a professor of English literature who famously once said, “The medium is the message.”

What he meant was this ~

The ‘message’ of any medium or technology is the change of scale or pace or pattern that it introduces into human affairs.

Today, the meaning *is* the message. And the “message” of the Internet’s social revolution is more meaningful work, economics, politics, society, and organisation.

Hopefully.

It promises radically more meaning ~ to make stuff matter again, in human terms, not just financial ones.

And that has never mattered more. Read More →