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Social Enterprise Inbound Marketing

Tutorial

Optimise Your Website To Get Found

By on March 15, 2012   /   Tutorial   /   1 Comment

 

You need to be on the first page of the search results.  If you’re not, you’re nowhere.
Now that you’ve chosen your keywords, you need to increase your website’s chances of ranking for those keywords, and load the dice in your favour. Search Engine Optimisation (SEO) is about doing just that!

In order to get found through search engines, you should aim to be on the first page or in the first few results pages for your keywords. Today that is easier to achieve than a couple of years ago thanks to social media. If you have created a Google+ business account, for instance, that will be immensely helpful in your SEO efforts.

This is why you need to make sure you are optimising all your social media profiles to include updates with major industry keywords.

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This entry is part 2 of 3 in the How To Be Successful Online Series
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Create A Keyword Strategy

By on March 14, 2012   /   Tutorial   /   Leave a comment

If you boil Internet marketing down to a single starting point ~ keywords are it. They’re where the whole process starts.
A keyword is a word or phrase, sometimes called a “search term”, which people, more often than not, use to find information on a specific topic online. People do keyword searches in search engines like Google and Bing, or social media sites like Facebook, Twitter, YouTube and LinkedIn. And to be successful with keywords you need to develop a winning keyword strategy. Read More →
This entry is part 3 of 3 in the How To Be Successful Online Series
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How To Be Successful Online

By on March 10, 2012   /   Tutorial   /   Leave a comment

 

Some aspects of Internet marketing are the same as traditional marketing, others are quite the opposite and many are intuitively wrong.

Want to know all the secrets?

I can help you achieve success finding the right audience, communicating your message effectively, and leading consumers down the sales or sign-up path. Read More →

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Who Is This Guy Terence Milbourn?

Hi, I'm Terence, author of Social Strategy and an Internet Marketing expert. Take a few moments and get to know me a little better. Call me on 0141-416-3322.

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I work with social entrepreneurs, community ventures, the Third Sector, green business and more-than-profit companies to reach their full potential online. I design, SEO and manage blogs for them, develop inbound marketing strategies and I consult. Find out how we can work together.

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