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Social Enterprise Inbound Marketing

Social Media Optimisation

Twitter Followers: Why You Don’t Need to Mass Follow

By on June 30, 2012   /   Social Media Optimisation   /   32 Comments

Some while ago now, Twitter announced that all Twitter followers are allowed to follow a maximum of 1,000 people a day.

Their idea is to cut down on ‘follow spam’ ~ following many Twitter users in order to get them to follow you back or click on your links.

Combined with the existing limit based on follow ratios, this means it will be more difficult for marketers or self-promoters to rapidly increase their Twitter follower count, by following many people.

So the good old days of following thousands of users a day to get thousands of follows back are gone now. But that’s not to say the strategy of mass following users to increase your Twitter followers doesn’t work anymore.

It does. But let me tell you why mass following could be killing your social media marketing.

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Make Your Blog Popular ~ 6 Little Known Secrets

By on May 20, 2012   /   Social Media Optimisation   /   2 Comments

Why do I call them “little known secrets”?

Well, the blogging industry ~ if you can call it ‘an industry ~ has grown incredibly over the past few years, especially in the Social sector. In fact, since 2006, blogging has grown overall by 318%. And in 2011, Technorati reported that there were 181 million active blogs on the Internet.

But of those 181 million, just 8% are corporate blogs, used to share expertise, gain professional recognition and, most importantly, attract new clients and supporters.

I don’t know how many of these are social enterprise websites, but I do know, from my experience, a large percentage of those managers ~ around 80% or more ~ fail to implement blogs as a social media tactic.

And yet, recent research found out organisations who blogged as a social media tactic had 55% more traffic, twice the number of inbound links and over 4 times more pages indexed by Google than their peers!

Why is that, I wonder?  Why don’t they see the connection?

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How to Create Social Media Guidelines

By on May 10, 2012   /   Social Marketing, Social Media Optimisation   /   9 Comments

Social Media Guidelines ~ have you got yours yet?

So why do you need them?

Because your prospective, current, and former employees, customers, supporters and vendors are already hanging out on social media networks such as Facebook, Twitter, YouTube, LinkedIn and many others.

What are they discussing about your organisation, your employees and your workplace? What are they sharing, right now, about you, your products, prices and practices?

And perhaps, more importantly, how are your people responding?

Having Social Media Guidelines and Policies in place doesn’t mean you can totally control your organisation’s online persona. But you do get to interact responsibly in the conversation which forms your image in the mind of your audience.

You can be helped, not hindered, by all your employees.

Why wait until a casual remark becomes a PR crisis?

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