Some while ago now, Twitter announced that all Twitter followers are allowed to follow a maximum of 1,000 people a day.
Their idea is to cut down on ‘follow spam’ ~ following many Twitter users in order to get them to follow you back or click on your links.
Combined with the existing limit based on follow ratios, this means it will be more difficult for marketers or self-promoters to rapidly increase their Twitter follower count, by following many people.
So the good old days of following thousands of users a day to get thousands of follows back are gone now. But that’s not to say the strategy of mass following users to increase your Twitter followers doesn’t work anymore.
It does. But let me tell you why mass following could be killing your social media marketing.