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Social Media

Twitter Followers: Why You Don’t Need to Mass Follow

By on June 30, 2012   /   Social Media Optimisation   /   32 Comments

Twitter Follow MeSome while ago now, Twitter announced that all Twitter followers are allowed to follow a maximum of 1,000 people a day.

Their idea is to cut down on ‘follow spam’ ~ following many Twitter users in order to get them to follow you back or click on your links.

Combined with the existing limit based on follow ratios, this means it will be more difficult for marketers or self-promoters to rapidly increase their Twitter follower count, by following many people.

So the good old days of following thousands of users a day to get thousands of follows back are gone now. But that’s not to say the strategy of mass following users to increase your Twitter followers doesn’t work anymore.

It does. But let me tell you why mass following could be killing your social media marketing.

Read More →

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An Open Letter to Marketers Who Abuse Social Media for Selfish Gain

By on June 22, 2012   /   News and Updates, Social Media   /   14 Comments

An Open LetterIn the Tipping Point, which I’m sure many of you have read, Gladwell talks about the rule of 150. IF you haven’t, the concept is simple. It takes 150 people to make an idea spread. I decided to see if I could take this approach to Twitter.

I created a private list of all the people that I’ve been engaging with on a daily basis so I could focus my efforts on deepening my relationships with them.

As a result, I’ve seen my traffic jump significantly and received many more comments on my blog. The point I’m trying to make is that you should nurture the relationships you have and give value to them.

So when I read this open letter by Jon Morrow, it struck a chord with me, and I thought I would share it with you. Read More →

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Social media marketing not working for 95% of organisations

By on June 22, 2012   /   Social Media   /   30 Comments

Social Media Not Working

How do you make social media marketing work for you?

Bear in mind, social media marketing is just one component of a social business strategy.

Often it just addresses the marketing activities such as brand management, customer engagement and support etc.

And in my work with social media and social enterprise leaders who are seeking to understand all the excitement and potential of this new business environment, we talk about these:

5 social media marketing components

  • social media ~ the marketing and branding activities
  • social networking ~ the internal and external collaboration activities
  • social support ~ the customer support and peer to peer support activities
  • social innovation ~ the new innovation processes (such as crowd-sourcing)
  • social infrastructure ~ the legal, technical, governance, processes, etc that support the social business

Leaders in social business strategy tend to take a broader view than just social media. They see an entirely new operating environment for the whole enterprise ecosystem, and all the players in it.

However ~ and its ‘a biggy’ ~ my experience suggests 95% of organisations are unable to offer socially useful and interesting stuff (content) which creates meaningful value for people, communities and tomorrow’s generations.

They just don’t ‘get it’. They seem to be stuck in corporate brochure and interrupt advertising frame of mind. Read More →

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Social Media ~ How To Cultivate a Company-Wide Culture in 60 Days

By on June 17, 2012   /   Inbound Marketing   /   14 Comments

Old Fashioned OfficeThe workplace as we once knew it ~ post-it notes, memos, fax machines ~ that’s all gone.

Now, it’s all social media!

Gone are the days when it was innovative to have a website.

And don’t kid yourself, creating a Facebook page for your business is NOT an advanced social media strategy.

Social media is now so pervasive, the companies coming out on top are not those just sending out some pre-scheduled tweets; successful organisations actually adapt their entire corporate culture to this new social media-oriented world.

Some have found the transition to a social media culture easy, especially those which have already integrated social media into their marketing strategy. But for many others, it’s confusing and uncharted territory.

If this sounds like you, I’m here to help!

In this article I will break down the barriers and explain the 7 critical factors and how, in the next 60 days, you can create and cultivate an active and healthy social media culture in your organisation. Read More →

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Hi, I'm Terence, author of Social Strategy and an Internet Marketing expert. Take a few moments and get to know me a little better. Call me on 0141-416-3322.

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