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Social Enterprise Inbound Marketing

Search Engine Optimisation

My Top 20 SEO Tips & Tricks

By on June 27, 2012   /   Search Engine Optimisation   /   28 Comments

Here are my Top 20 SEO Tips & Tricks.

Why do you need them?  Because, without SEO, although your website will probably be found by the search engines, it won’t be seen by searchers.

Let me explain why, and what you can do about it.

Whenever you enter a query in a search engine and hit ‘enter’ you get a list of web results (SERPs), which contain that query term.

Most users tend to visit only websites that are at the top of this list as they perceive those to be more relevant to the query.

If you have ever wondered why some of these websites rank better than the others then you need to know that its because of a powerful web marketing technique called Search Engine Optimisation (SEO).

SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. So SEO done well helps you get traffic from search engines.

This SEO tutorial covers my top 20 SEO Tips & Tricks plus the necessary information you need to know about Search Engine Optimisation – what is it, how it works and what you need to do to get the best ranking in major search engines. Read More →

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Your Writing Process ~ Create Content That Matters

By on May 27, 2012   /   Search Engine Optimisation   /   2 Comments

I just found this really cool plugin and website.

And I’ve been using it ever since because it solves a whole raft of problems for me, and one BIG one ~ writer’s block.

What’s your writing process?

What do you do when you get writer’s block, conversion rates are slipping and, week after week, you need to turn out more and more content?

If the pressure’s on you to deliver keyword research, social media and marketing content, and there’s no money for sourcing it out, or buying it in ~ how will you be able to generate all the traffic and engagement you need?

How will you write content that matters?

Here’s the solution I found.

Best of all, the basic plan is FREE. Up to 8 documents per month, Twitter monitoring (up to 5 topics monitored), topic and keyword research, search popularity optimisation, search competition optimisation, ad revenue optimisation ~ all free! 

*See, that’s me with the smiley face over there →

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Social network-ing versus SEO

By on March 9, 2012   /   Search Engine Optimisation, Social Marketing   /   2 Comments

If you already have a website, and know anything at all about how to attract visitors, then you’ll know what SEO (Search Engine Optimisation) can do; even though you’re not an expert.

Social Strategy clients use both Social Media Marketing and SEO to bring visitors to their websites. There’s really no point in doing one without the other. But I have to tell you, SEO is not the key to success it once was.

Don’t get me wrong — SEO is something you need to implement properly to avoid missing out on all that organic search traffic — but these days most modern blogging platforms and CMS’s incorporate good on-page SEO principles into their basic design.

OK, it’s not quite as simple as that, but the theory goes, if you are prepared to wait long enough, all you need do is write and post interesting and relevant content, and as time passes you will build up a sufficient body of keyword-rich articles which will start attracting organic search traffic to your website.

Let me try and give you a fair appraisal of where SEO and Social Marketing have their strengths and weaknesses, and I think you will see how, these days, having a strong Social Strategy is more important than having strong SEO.

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Who Is This Guy Terence Milbourn?

Hi, I'm Terence, author of Social Strategy and an Internet Marketing expert. Take a few moments and get to know me a little better. Call me on 0141-416-3322.

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I work with social entrepreneurs, community ventures, the Third Sector, green business and more-than-profit companies to reach their full potential online. I design, SEO and manage blogs for them, develop inbound marketing strategies and I consult. Find out how we can work together.

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