Search Engine Marketing Archives • Social Strategy

My Top 20 SEO Tips & Tricks

By Terence on June 27, 2012 / Search Engine Optimisation / 28 Comments

Tags: google, html, keywords, link structure, links, meta tags, page-rank, seo tips & tricks

Here are my Top 20 SEO Tips & Tricks.

Why do you need them? Because, without SEO, although your website will probably be found by the search engines, it won’t be seen by searchers.

Let me explain why, and what you can do about it.

Whenever you enter a query in a search engine and hit ‘enter’ you get a list of web results (SERPs), which contain that query term.

Most users tend to visit only websites that are at the top of this list as they perceive those to be more relevant to the query.

If you have ever wondered why some of these websites rank better than the others then you need to know that its because of a powerful web marketing technique called Search Engine Optimisation (SEO).

SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. So SEO done well helps you get traffic from search engines.

This SEO tutorial covers my top 20 SEO Tips & Tricks plus the necessary information you need to know about Search Engine Optimisation – what is it, how it works and what you need to do to get the best ranking in major search engines. Read More →

PageRank ~ the most often asked question

By Terence on May 31, 2012 / Search Engine Marketing / 4 Comments

I get asked this same question over and over.

How many backlinks do I need from high PR pages to attain the desired Google PageRank for my site?

I never give the same answer twice.

Here’s why.

Everyone who’s serious about inbound marketing and building organic traffic for their website very soon understands how backlinks are hugely important to Google PageRank.

But even so, it’s difficult to quantify the value of link-building efforts in a systematic way, especially in a way which can justify the expense to clients, management and website owners.

So let me quantify the value of backlinks for you ~ comparatively ~ by measuring the value of links in terms of other links’ PageRank.

In other words, how many PR4 links is a PR5 link worth?.

Your Writing Process ~ Create Content That Matters

By Terence on May 27, 2012 / Search Engine Optimisation / 2 Comments

I just found this really cool plugin and website.

And I’ve been using it ever since because it solves a whole raft of problems for me, and one BIG one ~ writer’s block.

What’s your writing process?

What do you do when you get writer’s block, conversion rates are slipping and, week after week, you need to turn out more and more content?

If the pressure’s on you to deliver keyword research, social media and marketing content, and there’s no money for sourcing it out, or buying it in ~ how will you be able to generate all the traffic and engagement you need?

How will you write content that matters?

Here’s the solution I found.

Best of all, the basic plan is FREE. Up to 8 documents per month, Twitter monitoring (up to 5 topics monitored), topic and keyword research, search popularity optimisation, search competition optimisation, ad revenue optimisation ~ all free!

*See, that’s me with the smiley face over there →