Content Strategy

Content strategy is King, not content.

When you write persuasive, interesting and well-written content, it helps convert web traffic into paying customers and ensures your organisation comes across as both professional and credible.

But that’s not enough. Its just the beginning.

These days, its not just about web design and good copy; powerful, action-oriented content is an essential part of every successful marketing strategy.

And as you know already, continually producing remarkable content worthy of links and generating leads is not easy. It takes a lot of time and resources, management support, long-term vision, copy-writing talent, internal expertise and often a willingness to share knowledge you once would have kept to yourself.

Not only do you have to become a highly effective copy-writer, week-in and week-out, to generate content which both engages audiences and motivates them to take action but, as the economic, political, and global landscape is changing so rapidly, you must also develop a content strategy, to constantly draw people in and keep them interested.

Read More →

It always amazes me.

So many social enterprises, ‘green’ businesses and more-than-profit companies with little or next to nothing in the way of marketing budget.

Yet they expect to be on Google’s Page #1.

They simply don’t understand the problem they’re facing.

There’s no doubt we are living in amazing times. The Internet has significantly lowered the cost of starting and maintaining a social enterprise. And, of course, social media has made it relatively easy to connect with people all over the world.

But ~ with everyone and his brother out there telling his story and selling their stuff, it’s harder now than ever to market your Cause ~ especially if you’re a small social enterprise with no money for marketing.

Two important changes have to happen, if you want to be successful online.

Read More →