Content strategy is King, not content.
When you write persuasive, interesting and well-written content, it helps convert web traffic into paying customers and ensures your organisation comes across as both professional and credible.
But that’s not enough. Its just the beginning.
These days, its not just about web design and good copy; powerful, action-oriented content is an essential part of every successful marketing strategy.
And as you know already, continually producing remarkable content worthy of links and generating leads is not easy. It takes a lot of time and resources, management support, long-term vision, copy-writing talent, internal expertise and often a willingness to share knowledge you once would have kept to yourself.
Not only do you have to become a highly effective copy-writer, week-in and week-out, to generate content which both engages audiences and motivates them to take action but, as the economic, political, and global landscape is changing so rapidly, you must also develop a content strategy, to constantly draw people in and keep them interested.
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SEO Software from the SEO PowerSuite by Link-Assistant.Com ~ To be successful online, you need to have all the metrics and site analytics at your finger tips, to analyse your website’s performance.
To come to any meaningful conclusion you must have ALL the data.
If you want this information in a way that’s comprehensive and easy to understand, Rank Tracker will provide it all for you.
Rank Tracker is a world-class keyword research and rank checking tool that checks your website’s search engine ranking and finds high-traffic keywords, all in automatic mode.
In a matter of minutes Rank Tracker will provide everything you need to know about your search engine rankings, including your website’s position in any of the 350 supported search engines worldwide, the exact URL found for each keyword, how many times this keyword is being searched for, how powerful each keyword is, and lots more! Read More →
As most regular visitors know, almost all the software I use and recommend is Open Source Software.
I believe its socially, morally and ethically more acceptable and with it I create beautiful, accessible, high ROI websites and power them only by wind-power, geothermal and solar energy.
So I don’ t often write about commercial products. But when I do, there has to be a good reason, and some ground rules. I don’t give my approval lightly.
The product has to be one I use every day ~ I know if it’s reliable and I understand what its capable of delivering ~ and it also has to represent obtainable value for the average user. If its too techie for most people to use effectively, too complicated or expensive for the average user, or the latest super whizzy affiliate marketing gizmo; you won’t find it on these pages. Read More →
It always amazes me.
So many social enterprises, ‘green’ businesses and more-than-profit companies with little or next to nothing in the way of marketing budget.
Yet they expect to be on Google’s Page #1.
They simply don’t understand the problem they’re facing.
There’s no doubt we are living in amazing times. The Internet has significantly lowered the cost of starting and maintaining a social enterprise. And, of course, social media has made it relatively easy to connect with people all over the world.
But ~ with everyone and his brother out there telling his story and selling their stuff, it’s harder now than ever to market your Cause ~ especially if you’re a small social enterprise with no money for marketing.
Two important changes have to happen, if you want to be successful online.
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