I see Nonprofits in The Netherlands ~ and other EU countries ~ are hitting the headlines as renewed attention is being paid to tax havens. The Netherlands is now being seen as a tax haven for holdings with only a mailbox in the country (this is what the attention focuses on right now), but IKEA and other companies also profit from the favourable tax laws.
The money IKEA donates to charity pales in comparison to the $4.2 billion in total net income it made last year. Also, the tax break it gets more than makes up for the money it donates. Last year the Stichting INGKA Foundation paid 5.6% in taxes, which is much less than the corporate tax of over 20% in Sweden.
Ingvar Kamprad, the world’s 5th richest person and founder of IKEA, isn’t the owner of a multinational corporation like one would expect, but rather the head of a nonprofit that controls the furniture empire.
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I first saw this great video a year or two back, but then I lost track.
It was so appropriate for the problem I had just run into, I had to go search for it again.
I cringe now when I think what I did in the heat of the moment ~ I actually sent a link to this video to the CEO of a National Charity, who wanted me to host and manage two websites, and create a third, without charging him a penny.
Normally I would be happy to help any charity, social enterprise, ‘Green‘ business or a more-than-profit company, with one day of my time per month ‘pro bono’, for strategic thinking, planning and mentoring, to get them started the right way, help achieve online goals and avoid Internet pitfalls.
But this guy was ‘taking the piss’. Read More →
A part from all the pretty pictures and big ideas a digital marketing agencies bring with them, there are one or two benefits which might not spring so easily to mind.
For a start, hiring a marketing agency gives you a fresh set of eyes and fresh ideas from another perspective. Someone who will give you an experienced and educated opinion.
Most social enterprises, charities and nonprofits are busy enough running their day-to-day operations, they don’t have the time and energy to develop an online presence and social marketing campaign ~ even if they knew how to. So, hiring an online marketing agency frees you up to spend more time on what you know best. Read More →
Content strategy is King, not content.
When you write persuasive, interesting and well-written content, it helps convert web traffic into paying customers and ensures your organisation comes across as both professional and credible.
But that’s not enough. Its just the beginning.
These days, its not just about web design and good copy; powerful, action-oriented content is an essential part of every successful marketing strategy.
And as you know already, continually producing remarkable content worthy of links and generating leads is not easy. It takes a lot of time and resources, management support, long-term vision, copy-writing talent, internal expertise and often a willingness to share knowledge you once would have kept to yourself.
Not only do you have to become a highly effective copy-writer, week-in and week-out, to generate content which both engages audiences and motivates them to take action but, as the economic, political, and global landscape is changing so rapidly, you must also develop a content strategy, to constantly draw people in and keep them interested.
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